Who We Are

Stillwell+Co works with established small businesses seeking thoughtful, strategic marketing and clarity-driven growth.

We exist to cut through the noise, simplify the complex, and build marketing foundations that support long-term, sustainable growth. Our work is rooted in truth, clarity, and practical strategy—not trends or overwhelm.

We believe good marketing starts with understanding your customer, your message, and your mission. Everything else flows from there.

MEET THE FOUNDER

Founder & Strategic Consultant
Krista Stillwell

I built Stillwell+Co because I saw the same pattern everywhere: smart, hardworking business owners who were overwhelmed—not because they lacked passion or effort, but because they lacked clarity.

Marketing felt heavy, messaging felt scattered, and decisions toward growth felt like a chore instead of an opportunity.

Most advice available to them didn’t fit the realities of running a business in a rural community, nonprofit environment, or resource-strapped team.

As a strategic consultant, agency owner, farmer’s wife, and appointed local official, I understand how communication, clarity, and operational reality intersect. I’ve spent more than a decade helping organizations, from small businesses to multimillion-dollar enterprises, refine their message, strengthen their systems, and grow with purpose.

My work is grounded in what actually works in the real world:
clear thinking, honest communication, and sustainable strategy.

This is the kind of support that helps clients move forward with clarity and confidence, not confusion.

OUR VALUES

Faith & Conviction

I am a Christian, and my faith informs how I lead, how I work, and how I treat people.

This doesn’t show up as doctrine or debate in our work.

It shows up as integrity, stewardship, honesty, and respect for human dignity.

We believe strong businesses are built on truth, trust, and responsibility—and those principles matter more than trends.

Responsible Growth Over Fast Growth

We value sustainable, responsible growth over shortcuts or hype.

That means:

  • clarity before expansion

  • systems before scaling

  • intention before volume

We’re not interested in pushing businesses to grow faster than they can support—or marketing something that doesn’t align with reality.

Longevity matters.

Timeless Over Trendy

We are not trend-chasers.

We believe the strongest businesses are built on:

  • clear positioning

  • honest messaging

  • consistent presence

  • and proven principles.

While tools and platforms change, the fundamentals of good business do not. Our work reflects that belief. If you’re chasing the latest platform trend or recent viral video as your outline, we aren’t the partner for you.

Community Matters

We believe businesses exist to contribute something meaningful to the communities they serve.

That might look like:

  • creating good jobs

  • serving customers well

  • investing locally

  • or operating with integrity when no one is watching

Growth that comes at the expense of people or community is not success to us

Practical Execution

Strategy matters, but execution is where trust is built.

We believe in:

  • clear plans

  • realistic timelines

  • and thoughtful follow-through.

Our work is designed to be usable, not theoretical.

Good ideas only matter if they can be applied in the real world.

Mutual Respect & Alignment

Values alignment matters.

We work best with clients who:

  • value thoughtful decision-making

  • respect process and expertise

  • are open to honest conversations

  • want partnership, not just transactions.

If at any point it becomes clear that there is misalignment in values or culture, we address that directly and respectfully.

Clarity applies to relationships, too.

A NOTE ON FIT

Not every business is the right fit for Stillwell+Co—and that’s intentional.

We believe it’s better to be clear upfront than misaligned later.
These values are here to help you decide whether our approach feels aligned with the kind of business you want to build.

OUR GUIDING PRINCIPLES

These structures guide every strategy we build, every story we tell, and every relationship we foster.

CLARITY FIRST

We believe clear thinking leads to smart decisions, stronger communication, and better results.

Clarity is the foundation of everything we do—strategy decks, audits, SEO frameworks, onboarding questionnaires, and positioning work. When you know what matters most, you can move with purpose.

STORY WITH PURPOSE

We tell honest, compelling, and strategic stories that help businesses communicate their value with confidence.

From nonprofits to funeral homes, civic leaders to small businesses, we refine narratives so audiences understand, trust, and connect with the work you do.

SUSTAINABLE GROWTH

We design marketing systems that create long-term momentum—not quick fixes.

Whether through SEO, ongoing content, Google Business Profiles, Profit First-informed decision-making, or consistent strategy, we build structures that last beyond fleeting trends.

PARTNERSHIP OVER TRANSACTION

We show up as strategic partners, not task-takers.

Our best work happens when we collaborate with clients as an extension of their leadership team—sharing ideas, solving problems, and building something meaningful together.

COMMUNITY IMPACT

We champion leaders whose success strengthens their communities.

From chambers to rural businesses, education initiatives to civic organizations, we believe in supporting the people and institutions that make our communities thrive.

  • A smiling woman with long brown hair, wearing a green blazer, white shirt, and gold jewelry, posed in front of a gray backdrop.

    Marlea Parson

    Content Curator
    SEO Architect
    Website Architect

  • A smiling woman with blonde, curly hair wearing earrings and a necklace, standing in front of a wooden and stone background.

    Kindra Bates

    Project Architect

  • A young woman with long dark hair and a bright smile outdoors at sunset.

    Kassi Savant, RN BSN

    Medical Content Curator
    Specialty Content Curator
    Photography & Design

  • A woman smiling, sitting on a beige chair, wearing a rust-colored velvet blazer, black top, blue jeans, a striped scarf, and turquoise rings.

    Krysta Paffrath

    Agriculture Content Curator
    S+Co Content Strategist

  • kortney jobe

    Kortney Jobe

    Creative Assistant & Content Curator

  • Positive Vision

    Krista and her team have been a great partner for multiple projects. It's great to have industry colleagues that you trust completely when getting them involved to utilize their specialty to help your clients. Stillwell+Co is A+ every time.

    - Ross Rowling, Owner of Mammoth Marketing

  • Patient Guidance

    We’re so glad we reached out to Stillwell+Co! Krista made everything easier for us—from building a beautiful new webpage to helping grow our social media presence. Her guidance, patience, and experience made all the difference. We highly recommend Stillwell+Co!

    - Mary Kay Baker, Director of St. Matthew Preschool & Childcare

  • Diligence, Partnership

    Stillwell+Co has been a diligent partner for Agri Business Finance as we navigate starting our digital marketing foundation. I have appreciated their attention to detail in learning about the brand and their commitment to staying on us to get things rolling. I would recommend Stillwell+Co for anyone who is looking to refresh or reinvigorate a legacy brand's marketing efforts. 

    - Addam Carmony, Agri Business Finance General Manager

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