Why Email Newsletters Are Still Relevant

In a world of ever changing marketing trends, most businesses are of the opinion that newslettermarketing is outdated. Many believe that it has been overtaken by the use of Instagram hashtags, stories, live videos, and so on and so forth. Also, readers can often feel boredom when newsletters are seemingly promotional and nothing more, this state of mind can make it difficult for them to digest the content.But, it’s time to realize that newsletters are an important component of effective email marketingand branding. Ignoring them can restrict brands from growth. To put it simply, an email newsletter is basically an email used in a marketing campaign. It contains information pertaining to important news, updates, and anything else to bring awareness to your brand or products. It’s cost effective and can boost business. Newsletters play an important role in taking your brand marketing to the next level.

Information And Knowledge

A newsletter opens the door to a better understanding and knowledge of your brand. Advertisements are not enough to reach potential customers, as it often only gives them a limited outlook of the products or services you offer.A newsletter can expand on your advertisements and give your audience a broader perspective of who your business. Embedding helpful links and giving visual descriptions can attract readersand make sure they do not stray from your content.

Advertising And Marketing

Email newsletters can be one of the greatest sources to advertise and promote a new product or service within your brand. Lucrative offers, along with creative visuals will capture the readers' interests, and they will jump into the content to read the information. One tip is to include top announcements and articles containing information about your product.

Build Expertise

Establish yourself as a strong industry leader and build expertise with newsletters. Your newsletter can help to maximize credibility and build confidence in your customers. Send updated articles that have important information, and cover the latest issues and trends in your market and industry research.

Build Relationships

Sending newsletters at regular intervals is mandatory -- either weekly, monthly or quarterly. Weekly newsletters tend to be the most popular. To stand out in the crowd and maximize your marketing efforts, maintaining strong relationships with clients through consistency is significant.

Widen Your Scope

A newsletter can help you enhance your target audiences. Place information about the newsletter on your website, and capture information and contact details of new audiences by asking them to subscribe. Know what your prospects are really looking for, and send email newsletters covering some of those important aspects.

Keep it simple but catchy.

Writing a newsletter is not about fancy words, but conveying bulk information in a simple and concise manner. A catchy heading and subject line are important. We all get flooded with thousands of emails and newsletters daily. To catch a reader's eye, you must think differently.

Make content relevant.

Your newsletter content must be educational. Your audiences look for relevant and timely information. You can include promotions if you have any big news about your product, service or organization to share.

Reference pop culture and trending topics.

Depending on the topic and subject of your newsletter, connecting your content with popular events and topics is a good idea. Marketers and readers are often looking for the latest trends, and this is one of the best ways to include your brand into the conversation.

Keep the font consistent.

As per our experience, one font works best for the newsletter. In order to avoid your newsletter looking untidy, try to stray from using different fonts for headings or subheadings.

Include an engaging design.

Boring newsletter templates never attract anyone. Play with the different and captivating designs to make your newsletter more interesting. Newsletters can make your company stand out in the crowd and encourage readers to buy from your brand.

The benefits are not immediate, but patience and following the tips above can give you results with low costs. If you are looking to get a newsletter started for your business, contact Stillwell+Co today to see how we can help.