Who We Are
Stillwell+Co guides business owners & non-profit leaders with strategic storytelling and sustainable marketing systems so they can lead with clarity, grow with confidence, and strengthen their communities.
We exist to cut through the noise, simplify the complex, and build marketing foundations that support long-term, sustainable growth. Our work is rooted in truth, clarity, and practical strategy—not trends or overwhelm.
We believe good marketing starts with understanding your customer, your message, and your mission. Everything else flows from there.
MEET THE FOUNDER
Founder & Strategic Consultant
Krista Stillwell
I built Stillwell+Co because I saw the same pattern everywhere: smart, hardworking business owners who were overwhelmed—not because they lacked passion or effort, but because they lacked clarity.
Marketing felt heavy, messaging felt scattered, and decisions toward growth felt like a chore instead of an opportunity.
Most advice available to them didn’t fit the realities of running a business in a rural community, nonprofit environment, or resource-strapped team.
As a strategic consultant, agency owner, farmer’s wife, and appointed local official, I understand how communication, clarity, and operational reality intersect. I’ve spent more than a decade helping organizations, from small businesses to multimillion-dollar enterprises, refine their message, strengthen their systems, and grow with purpose.
My work is grounded in what actually works in the real world:
clear thinking, honest communication, and sustainable strategy.
This is the kind of support that helps clients move forward with clarity and confidence, not confusion.
OUR VALUES
Faith & Conviction
We operate from a place of grounded belief—in our work, our values, and the purpose behind what we build. Faith & Conviction means we approach decisions with integrity, courage, and responsibility, even when it’s uncomfortable or unpopular. We don’t move from fear or pressure; we move from clarity and confidence in what matters most.
What this looks like in practice:
Making principled decisions, not reactive ones
Standing firm in boundaries and standards
Trusting thoughtful judgment over noise
Leading with humility, courage, and purpose
Timeless Over Trendy
We prioritize clarity, strategy, and longevity over quick wins and passing trends. Timeless Over Trendy means we make decisions based on what will still work six months—or six years—from now, not what’s currently popular. We value thoughtful systems, sound fundamentals, and messaging that endures rather than chasing every new tactic or tool.
What this looks like in practice:
Strategy before execution
Simple, scalable systems over flashy tactics
Saying no to trends that don’t serve long-term goals
Measuring success by durability, not novelty
Reliable Execution
We believe trust is built through consistent follow-through. Reliable Execution means we plan thoughtfully, communicate clearly, and deliver on our commitments—on time and to standard. When something changes, we address it early and directly rather than letting expectations drift. Our clients and teammates can count on us to show up prepared, accountable, and ready to move work forward.
What this looks like in practice:
Clear ownership of tasks and deadlines
Proactive communication when obstacles arise
Finishing work fully, not “mostly done”
Treating follow-through as non-negotiable
Mutual Respect & Alignment
We believe great work is built through healthy, respectful relationships. Mutual Respect means we value each person’s time, perspective, and contribution. We communicate directly and kindly, assume positive intent, and handle conflict with professionalism. Respect is not optional—it is foundational to how we collaborate, lead, and serve.
What this looks like in practice:
Clear, honest, and timely communication
Respect for boundaries, roles, and workloads
Listening before reacting
Addressing issues directly, not indirectly
A NOTE ON FIT
Not every business is the right fit for Stillwell+Co—and that’s intentional.
We believe it’s better to be clear upfront than misaligned later.
These values are here to help you decide whether our approach feels aligned with the kind of business you want to build.
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![A smiling woman with long brown hair, wearing a green blazer, white shirt, and gold jewelry, posed in front of a gray backdrop.]()
Marlea Parson
Content Curator
SEO Architect
Website Architect
Design -
![A smiling woman with blonde, curly hair wearing earrings and a necklace, standing in front of a wooden and stone background.]()
Kindra Bates
Project Architect
Systems Design
Operational Efficiency Expertise -
![A young woman with long dark hair and a bright smile outdoors at sunset.]()
Kassi Savant, RN BSN
Medical Content Curator
Technical Content Curator
Photography & Design -
![A woman smiling, sitting on a beige chair, wearing a rust-colored velvet blazer, black top, blue jeans, a striped scarf, and turquoise rings.]()
Krysta Paffrath
Agriculture Content Curator
Western Lifestyle Content Creator
Podcast Expert -
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Kortney Jobe
Creative Assistant to the Founder
Content Curator
Local Business Expert
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