Messaging & Strategic Direction
When businesses struggle with messaging, the problem is rarely writing.
It’s usually uncertainty.
The uncertainty ranges from what matters most, who they’re really speaking to, or how to communicate what they do in a way that feels true and consistent.
Stillwell+Co’s focus on Messaging & Strategic Direction exists to solve that problem.
This work helps businesses move from scattered or inconsistent communication to messaging that actually reflects who they are, what they offer, and why it matters—without forcing a brand persona that doesn’t fit.
WHO THIS IS FOR
This service is designed for businesses that:
know their messaging isn’t quite right
feel unclear about how to talk about their work
struggle with consistency across platforms
have outgrown old language, offers, or positioning
want to sound like themselves, but clearer
You may already be visible.
You may already be creating content.
But it doesn’t feel aligned or it doesn’t feel effective.
HOW THIS WORK IS STRUCTURED
This work can be project-based or long-term, scoped around your specific needs.
Rather than fixed packages, we determine the right scope based on:
the stage of your business
what feels unclear or misaligned
where messaging is currently breaking down
In many cases, this work follows a Clarity Intensive, ensuring the direction is grounded and intentional—not guessed.
If clarity work hasn’t already been done, we’ll determine whether that’s the right first step.
WHAT THIS WORK FOCUSES ON
Messaging & Strategic Direction is not about posting more or saying things louder.
It’s about creating clarity before execution.
This work may include:
refining your core messaging and positioning
clarifying what you actually want to be known for
shaping your brand narrative and storytelling
aligning website, content, and promotional language
creating strategic direction for content and campaigns
The goal is coherence—so everything you communicate works together instead of competing for attention.
WHAT THIS IS… AND ISN’T
This is strategic work.
It’s thoughtful, focused, and collaborative.
It is not:
content production without direction
copywriting in isolation
simple social media management
implementation-only support
Those forms of execution come after messaging is clear—not before.
OUTCOMES YOU CAN EXPECT
Clients typically leave this work with:
clearer language around what they do and why
confidence in how they communicate
messaging that feels aligned across platforms
easier decision-making around content and promotion
When messaging is clear, everything else becomes lighter.
Messaging & Strategic Direction engagements are discussed after an initial conversation to determine fit and scope.
If you’re unsure whether this work—or a Clarity Intensive—is the right starting point, the best next step is a short discovery call.